What is Motrin Thinking?!

So a new ad campaign by Motrin has begun, targeting mothers. In the event they take the video ad down soon, here’s the transcript (with some emphasis on my part, in bold):

Wearing your baby seems to be in fashion.

I mean, in theory it’s a great idea.

There’s the front baby carrier, sling, schwing, wrap, pouch.

And who knows what else they’ve come up with. Wear your baby on your side, your front, go hands free.

Supposedly, it’s a real bonding experience.

They say that babies carried close to the bod tend to cry less than others.

But what about me? Do moms that wear their babies cry more than those who don’t?

I sure do!

These things put a ton of strain on your back, your neck, your shoulders. Did I mention your back?!

I mean, I’ll put up with the pain because it’s a good kind of pain; it’s for my kid.

Plus, it totally makes me look like an official mom.

And so if I look tired and crazy, people will understand why.

[end]

The ad is offensive on so many levels.

Properly adjusted, these “things” reduced the stress on the body, and have been used throughout most cultures and throughout time (not at all as a pop-culture, fashionable thing). Motrin needs to stop being so blatantly disrespectful for mothers and families that have chosen to do what they believe is a good and beneficial thing for their babies.

Generics really are the way to go…

So a new ad campaign by Motrin has begun, targeting mothers. In the event they take the video ad down soon, here’s the transcript (with some emphasis on my part, in bold): Wearing your baby seems to be in fashion. I mean, in theory it’s a great idea. There’s the front baby carrier, sling, schwing,…